pantene S.H.e. - digital

People tend to favor men more than women. Maybe you’ve heard. Since Google learns via human interaction, our human biases have become Google’s biases. Google then serves prejudice-tinted results to humans, perpetuating the big bias circle.

Working with a team of incredible women, we created the world’s first equalized search engine.
S.H.E. - Search Human Equalizer - is a Google Chrome extension that neutralizes learned bias in search results right before your very eyes. Metaphorically, we broke the internet. Realistically, we started to fix it.

You used to be able to download the extension right here.

Video

🏆AWARDS🏆
➭Cannes Shortlist 2019- Creative Data Storytelling
➭Cannes Shortlist 2019- Corporate Social Responsibility
➭Cannes Shortlist 2019- Direct Digital

‼️PRESS‼️
➭USA TODAY
➭REFINERY 29
➭BUSINESS WIRE
➭ELITE DAILY
➭THRIVE GLOBAL
➭ELLE
➭LITTLE BLACK BOOK

Created while at Grey New York in collab with Grey West