coors light - social
They say beer sells itself. But really, itβs the beer brandβs social media channels that sells it.
On twitter, we participated in trends, we created trends, we made jokes, we made poetry, we made friends and enemies, and most importantly, we made πΎππ πππππΎπππ.
While lead copywriter on this team, I made it my personal mountain to post a venn diagram to the account. I worked long and hard to get first my team, then client on board with the idea. After many months and many rounds, so to speak, of different venn diagrams, I victoriously planted my flag at the summit of a beautiful blue mountain on January 19, 2022, and created what became the brandβs most-liked twitter post. By a landslide.
I still dabble in venn diagrams.
Created while at Volt Studios in Chicago
But from my apartment in Brooklyn.
2021.