coors banquet - digital

Cobra Kai has nothing to do with Coors Banquet. But the hit Netflix show’s main character has an iconic obsession with the beer. When a new season dropped, we did exactly what Coors Banquet would do: we stole the show. We positioned ourselves as the Unofficial Official beer of Cobra Kai. Without ever saying the show’s name. And not only because we legally weren’t allowed.

digital video

🏆AWARDS🏆
➭The One Show Shortlist 2022- Brand-Side Initiated & Originated Projects
➭The Webby Awards Shortlist 2022- Social - Promotions & Contests 

Created while at Volt Studios in Chicago
2021.