coors banquet - digital

Cobra Kai has nothing to do with Coors Banquet. But the hit Netflix show’s main character has an iconic obsession with the beer. When a new season dropped, we embodied the badass Banquet spirit and we stole the show. We positioned ourselves as the Unofficial Official Beer of Cobra Kai, without ever saying the show’s name. And not only because we legally weren’t allowed.

digital video

🏆AWARDS🏆
➭The One Show Shortlist 2022- Brand-Side Initiated & Originated Projects
➭The Webby Awards Shortlist 2022- Social - Promotions & Contests 

Created while at Volt Studios in Chicago
2021.