VOLVO  

So there was a total solar eclipse above the US on August 21, 2017. It was the biggest event of the century, in case you didn't know. The path of totality bisected the US from coast to coast, with plenty of viewing area. But not everyone got to see it firsthand. 

So Volvo gave everyone a front-row seat. 

It was the highest quality live-stream on the internet, featuring 360 cameras and a live VR experience. 4 eclipse experts provided additional insight into why we should all stare at the sun (again, we hope you didn't stare directly at the sun without protection), and launched the new Volvo XC60. Read more about the event here. 

I was part of the team in the war room on the day of, live tweeting, monitoring, watching, racing. 


Activation


Created while at Grey.