MISSION 22

Weird coincidence: This is also advertising that is aimed at *literally* saving lives, and also has a sad and startling 22 stat. Bear with me:

Every day, 22 veterans commit suicide because of PTSD.

One day, Sgt. Clay Ward was one of them. With his voice, we created a message for fellow vets who might be suffering like he was.

*Cannes Short list* 
*Mercury Awards - Silver in Innovation* 
*New York Festivals 2016 - Gold in innovation*  
*Published in Communication Arts 2016 Advertising Annual*



Created while at CP+B Miami. Published 9/15.