Weird coincidence: This is also advertising that is aimed at *literally* saving lives, and also has a sad and startling 22 stat. Bear with me:
Every day, 22 veterans commit suicide because of PTSD.
One day, Sgt. Clay Ward was one of them. With his voice, we created a message for fellow vets who might be suffering like he was.
*Cannes Short list* *Mercury Awards - Silver in Innovation* *New York Festivals 2016 - Gold in innovation* *Published in Communication Arts 2016 Advertising Annual*
Created while at CP+B Miami. Published 9/15.