MISSION 22 - radio

Advertising is saving lives,, but for real.

Every day, 22 veterans commit suicide because of PTSD.
In 2013, Sgt. Clay Ward was one of them.

He left behind recordings where he discussed his post-war struggles, including suicidal thoughts. With his family’s help and his voice, I reconstructed his words to create a jarring message of hope to stand out among the normal radio chatter.

🏆AWARDS🏆
➭Cannes Shortlist 2016
➭Mercury Awards 2016- Silver in Innovation
➭New York Festivals 2016 - Gold in Innovation 

‼️PRESS‼️
➭Published in Communication Arts 2016 Advertising Annual (I've found it difficult to listen to radio in print, so here's a link to it digitally)

Created while at CP+B Miami. Published 9/15.