As a native Floridian, I never liked mold as much as I did while looking at it up close on a computer screen making this campaign.
A timelapse of a billboard that actually grows mold to reveal its message.
A glass box containing humidity would grow mold to expose the ad.
A test sent to homeowners who haven't replaced their air conditioning units in 6 years or more to tell if they might have mold. Developed on humidity sensitive paper so the message only reveals itself if there's moisture in the air.
Copywriter: Hannah Soloperto, Dave Hine
Art Director: Hannah Soloperto
Created while at SCAD while deciding if I should be an art director or copywriter. Please email me if you think I’ve taken the wrong path.