As a native Floridian, I never liked mold as much as I did while looking at it up close on a computer screen making this campaign.



A timelapse of a billboard that actually grows mold to reveal its message.


Bus stop

A glass box containing humidity would grow mold to expose the ad.

Direct mail

A test sent to homeowners who haven't replaced their air conditioning units in 6 years or more to tell if they might have mold. Developed on humidity sensitive paper so the message only reveals itself if there's moisture in the air.

Copywriter: Hannah Soloperto, Dave Hine

Art Director: Hannah Soloperto 


Created while at SCAD while deciding if I should be an art director or copywriter. Please email me if you think I’ve taken the wrong path.