DETROIT DIRT 

Knowing the nuances of composting isn't really... anyone's cup of tea. So to make this boring subject interesting and involve people, we approached from a different POV. One from a worm.  


Video


Assets

poster

poster


website

website

Sponsor a Worm:  All around us, worms are living without homes. We can step in and make a difference in their community, and ours. Sponsoring a worm is as easy as throwing trash away, but in a different bin. When you decide to sponsor a worm, you receive a Worm Survival Kit, which includes a Worm Home (compost bin), a worm care poster, and a photo of the worm you're sponsoring. One man's trash is another man's- or worm's- treasure.    Meet Herb the Worm:  Herb is a dreamer. Born on the streets of Detroit, Herb always aspired to be "a somebody." He knew he had a purpose, but little did he know that he would clean up the world... by making it dirtier. Herb is asking for your help in his quest to give homes to worms in need. Having no arms has made this journey a bit more challenging for Herb, but he has a big heart and an extraordinary mind. Herb's favorite saying is "Size doesn't matter." When he's not helping save the worms, you can find Herb grazing on coffee grounds. 

Sponsor a Worm: All around us, worms are living without homes. We can step in and make a difference in their community, and ours. Sponsoring a worm is as easy as throwing trash away, but in a different bin. When you decide to sponsor a worm, you receive a Worm Survival Kit, which includes a Worm Home (compost bin), a worm care poster, and a photo of the worm you're sponsoring. One man's trash is another man's- or worm's- treasure. 

Meet Herb the Worm: Herb is a dreamer. Born on the streets of Detroit, Herb always aspired to be "a somebody." He knew he had a purpose, but little did he know that he would clean up the world... by making it dirtier. Herb is asking for your help in his quest to give homes to worms in need. Having no arms has made this journey a bit more challenging for Herb, but he has a big heart and an extraordinary mind. Herb's favorite saying is "Size doesn't matter." When he's not helping save the worms, you can find Herb grazing on coffee grounds. 


picket sign, rally button

picket sign, rally button


Copywriter: Hannah Soloperto

Art Director: Hannah Rand

2015


Created while at SCAD.